It begins the moment the doorman opens your car door; a quiet nod, a polished smile, and the sudden, unmistakable feeling that you’ve arrived – not just at a hotel, but at the very centre of something incredibly iconic. Welcome to the Beverly Wilshire, where history, Hollywood, and elevated style converge at the corner of Wilshire Boulevard and Rodeo Drive.

This is not just a destination – it’s the starting point of the Los Angeles fantasy, wrapped in fine linens, served with champagne, and set to the soft hum of a Bentley engine outside.

There was a time when luxury meant opulence. But in today’s world, it’s more about how a place makes you feel; grounded, seen and at ease.

In a city built on spectacle, there’s something deeply alluring about understated elegance.

And just beyond the soft edges of Beverly Hills, Los Angeles sprawls in all its beautiful contradictions.

In a single day, you can surf in Malibu, explore the world-class exhibits at The Broad, and catch a rooftop concert downtown under a lavender-pink sunset. The city resists definition, which is exactly what makes it so intoxicating.

Los Angeles doesn’t demand that you choose one version of yourself. It invites you to try them all – and at the end of the day, the Beverly Wilshire is where you return, shedding your identities at the door like a well-worn coat.

From its earlier days as the Regent Beverly Wilshire to now, this property has been a constant in my travels – effortlessly refined and always dependable. To call the Beverly Wilshire a hotel would be like calling Rodeo Drive a shopping strip!

It’s an institution, but much more than that, it’s a feeling – a glamorous exhale, a wink to the golden era, and a gentle reminder that some places don’t just host memories, they make them.