When you dress in styles and accessories that reflect your personality, we notice you first, then your clothes

Developing Your Style Personality

The time has come for the inner you to come out and tell us how you want the world to view you. Your personality dictates your style, which is your own interpretation of fashion. If you ignore your personality and purchase pieces that are influenced by fashion magazines or what suits a friend, you will wind up with a wardrobe of jumbled styles. Not only will this severely limit your flexibility in ...

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Personal Trademarking empowers you with the ability to stand out from the crowd

A Work in Progress

Every day, we step out into the world with the intention of creating a better life for ourselves and making a contribution. How each one of us does this is truly unique. Oh my gosh, how much easier would it be if we only had to follow in someone else’s footsteps, similar to a connect the dots instruction manual and presto, the perfect life would be laid out in front of us? I ...

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Just be yourself is a very simple phrase for a somewhat challenging task.

Are You a Follower?

'Just be yourself' is a very simple phrase for a somewhat challenging task. All too often we spend much of our lives being what we thought we needed to be for a range of reasons.  By the end of the day, we don’t truly know who we really are. Whether it’s believing something because we were raised in such a way, delivering the perfect response to acquire the job that we so ...

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Always think about what makes you different when trying to cultivate a signature style

What Makes You Different?

With every decision you make and every path you choose to travel in life, you are revealing your style, your preferences, your priorities and the way in which you feel you can live your best life. In other words, all of these components represent an element of your trademark values. As always, actions speak louder than words and that is most definitely something to think about when trying to cultivate a signature ...

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Jackie Kennedy, the First Lady of Style

First Lady of Style

It’s long been a common misconception that in order to be a style icon, one had to reinvent the wheel. However, as we focused on each style icon, we identified the key elements that gave them ownership of the style and elevation to their famous iconic status. We discovered that the common denominator amongst the style icons was their unique styling of classic pieces. Much has been said about the style expression of Jacqueline ...

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Style icons take ownership of their image

The Secret of a Style Icon

These days, the meaning of style has become somewhat cloudy. From the high street fashion stores dominating the industry to the magazines that heap praise on the trendiness of the Kardashians and the Hadids, all too often style is being integrated with what’s hot right now. Quite often the obscure trend cycles are supported by a selection of ‘It’ girls, however, they’ll never hold a candle to the ongoing style direction of the ...

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Effortlessly chic and timeless

The Key to Timeless Style

Christian Dior, the legendary fashion designer once said, “no elegant woman follows fashion slavishly.” Oh, how I wish every woman would remember that statement! Amongst other things, you have to consider your age, your body type, your lifestyle and personality. Just because it looks totally fabulous on a model or in a magazine, it doesn’t necessarily translate to the ensemble creating the same wow factor on you. Just because everyone is wearing it, doesn’t ...

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Bold and expressive signature style

What is a Signature Style?

There are seemingly endless lists of both men and women that come to mind when the term ‘signature style’ becomes part of a conversational mix. Carrie Bradshaw’s signature silk flower brooch. Lauren Hutton confidently owning her perfectly, imperfect smile. Cindy Crawford’s unmistakable beauty mark. Julia Roberts’ infectious laugh. Anna Wintour’s inconspicuous bob and absolutely everything about Audrey Hepburn. So, how do you recognise a signature style? It could be an idea, a look, an ...

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The Key to Stylish Dressing is simplicity

The Key to Stylish Dressing

There is no key! If there was a key it would be too easy, and everyone would buy the key and all their fashion worries would be over! However, there are three fundamentals of fashion that cannot be bought, and they are: Simplicity Grooming Good taste These elements are not a commodity which can be bought, however, they can be learnt by everyone, regardless of where you are in life. How does Audrey Hepburn ...

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The Wow! Factor. Anyone for tea?

The ‘Wow!” Factor

Everyone knows someone with that indefinable ‘wow factor.’  The woman who moves with ease and grace; whose personal presentation complements the occasion and speaks warmly with eloquence.    We all know that woman - the one who seems to have it all together. She could be who you want to be. Many express this hope in a variety of ways. They buy the nicest things that inspire elegance, dress their best and carry ...

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