When you dress in styles and accessories that reflect your personality, we notice you first, then your clothes

Developing Your Style Personality

The time has come for the inner you to come out and tell us how you want the world to view you. Your personality dictates your style, which is your own interpretation of fashion. If you ignore your personality and purchase pieces that are influenced by fashion magazines or what suits a friend, you will wind up with a wardrobe of jumbled styles. Not only will this severely limit your flexibility in ...

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Personal Trademarking empowers you with the ability to stand out from the crowd

A Work in Progress

Every day, we step out into the world with the intention of creating a better life for ourselves and making a contribution. How each one of us does this is truly unique. Oh my gosh, how much easier would it be if we only had to follow in someone else’s footsteps, similar to a connect the dots instruction manual and presto, the perfect life would be laid out in front of us? I ...

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Personal Trademarking is how we market ourselves to others

Owning your Uniqueness

In every environment, from the workplace to the web, people make choices that affect their personal trademark, whether it is who to work with and for that matter who to avoid, who to follow, who to 'friend', or what special message to share in 140 characters. You have the ability to create your own sense of individuality, trust and confidence. How you manage your personal trademark in any of these mediums will ...

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Just be yourself is a very simple phrase for a somewhat challenging task.

Are You a Follower?

'Just be yourself' is a very simple phrase for a somewhat challenging task. All too often we spend much of our lives being what we thought we needed to be for a range of reasons.  By the end of the day, we don’t truly know who we really are. Whether it’s believing something because we were raised in such a way, delivering the perfect response to acquire the job that we so ...

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You have the power to influence people to see you exactly the way you wish to be perceived

How to Rewire Your Hard Drive

Life changes constantly.  Sometimes we see it coming and other times it sneaks up on us almost in a cruel manner. Your mission is greater than your role and the circumstances surrounding it. Focusing on your personal trademark in times of change provides a rock of stability and a forward direction that brings peace and integrity to turbulent times. Life’s big decisions can be daunting. As much as you may wish there was ...

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Always think about what makes you different when trying to cultivate a signature style

What Makes You Different?

With every decision you make and every path you choose to travel in life, you are revealing your style, your preferences, your priorities and the way in which you feel you can live your best life. In other words, all of these components represent an element of your trademark values. As always, actions speak louder than words and that is most definitely something to think about when trying to cultivate a signature ...

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French chic style to ageing gracefully

The French Style of Ageing Gracefully

It’s no secret that the world has always been obsessed with the way French women live their lives.  They have a very special trademark that is pretty hard to beat.  Let's face it, they are renowned the world over for their signature ‘je ne sais quoi’. So, why do French women appear to age with such style and elegance? Interestingly enough, their secret to graceful ageing does not involve Botox, eye lifts or ...

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Effortlessly chic and timeless

The Key to Timeless Style

Christian Dior, the legendary fashion designer once said, “no elegant woman follows fashion slavishly.” Oh, how I wish every woman would remember that statement! Amongst other things, you have to consider your age, your body type, your lifestyle and personality. Just because it looks totally fabulous on a model or in a magazine, it doesn’t necessarily translate to the ensemble creating the same wow factor on you. Just because everyone is wearing it, doesn’t ...

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A Timeless Look. The key is always to keep your look fresh, updated and understated.

A Timeless Look

One of the first steps to achieving a timeless, elegant style is to pay attention to your personal grooming. To be perfectly honest, it is absolutely impossible for someone to exude elegance without being immaculately groomed. So where do we start? At the very least, you must have a clean face, neat and presentable nails, and most importantly, you need to smell fresh. What I mean by fresh is having showered and not reeking ...

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Groomed Goddess sets the standard personal grooming.

Are You a Groomed Goddess?

Is your personal grooming up to speed or could you use a grooming masterclass? Most of us like to think we have the basics of beauty etiquette all sewn up. However, how long has it been since you've had a manicure, tamed your eyebrows or perhaps decluttered your ever-bulging handbag? In this time-poor era, activities such as eating, sleeping and grooming aren’t given the attention they so richly deserve. Sadly, time honoured routines have ...

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