When you dress in styles and accessories that reflect your personality, we notice you first, then your clothes

Developing Your Style Personality

The time has come for the inner you to come out and tell us how you want the world to view you. Your personality dictates your style, which is your own interpretation of fashion. If you ignore your personality and purchase pieces that are influenced by fashion magazines or what suits a friend, you will wind up with a wardrobe of jumbled styles. Not only will this severely limit your flexibility in ...

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Sailing is the perfect holiday to relax and unwind the senses

’Tis the Season to go Sailing

It’s that time of the year when thoughts turn to the silly season and how to make it easier but at the same time more appealing. Want to escape the family hoopla over the silly season or perhaps thinking of a holiday where all of your family’s whims are catered? Well think no further, sailing in the Southern Hemisphere is a fabulous way to retreat from all the pressures of cooking and ...

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Personal Trademarking empowers you with the ability to stand out from the crowd

A Work in Progress

Every day, we step out into the world with the intention of creating a better life for ourselves and making a contribution. How each one of us does this is truly unique. Oh my gosh, how much easier would it be if we only had to follow in someone else’s footsteps, similar to a connect the dots instruction manual and presto, the perfect life would be laid out in front of us? I ...

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Personal Trademarking is how we market ourselves to others

Owning your Uniqueness

In every environment, from the workplace to the web, people make choices that affect their personal trademark, whether it is who to work with and for that matter who to avoid, who to follow, who to 'friend', or what special message to share in 140 characters. You have the ability to create your own sense of individuality, trust and confidence. How you manage your personal trademark in any of these mediums will ...

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Just be yourself is a very simple phrase for a somewhat challenging task.

Are You a Follower?

'Just be yourself' is a very simple phrase for a somewhat challenging task. All too often we spend much of our lives being what we thought we needed to be for a range of reasons.  By the end of the day, we don’t truly know who we really are. Whether it’s believing something because we were raised in such a way, delivering the perfect response to acquire the job that we so ...

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You have the power to influence people to see you exactly the way you wish to be perceived

How to Rewire Your Hard Drive

Life changes constantly.  Sometimes we see it coming and other times it sneaks up on us almost in a cruel manner. Your mission is greater than your role and the circumstances surrounding it. Focusing on your personal trademark in times of change provides a rock of stability and a forward direction that brings peace and integrity to turbulent times. Life’s big decisions can be daunting. As much as you may wish there was ...

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Always think about what makes you different when trying to cultivate a signature style

What Makes You Different?

With every decision you make and every path you choose to travel in life, you are revealing your style, your preferences, your priorities and the way in which you feel you can live your best life. In other words, all of these components represent an element of your trademark values. As always, actions speak louder than words and that is most definitely something to think about when trying to cultivate a signature ...

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Jackie Kennedy, the First Lady of Style

First Lady of Style

It’s long been a common misconception that in order to be a style icon, one had to reinvent the wheel. However, as we focused on each style icon, we identified the key elements that gave them ownership of the style and elevation to their famous iconic status. We discovered that the common denominator amongst the style icons was their unique styling of classic pieces. Much has been said about the style expression of Jacqueline ...

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French chic style to ageing gracefully

The French Style of Ageing Gracefully

It’s no secret that the world has always been obsessed with the way French women live their lives.  They have a very special trademark that is pretty hard to beat.  Let's face it, they are renowned the world over for their signature ‘je ne sais quoi’. So, why do French women appear to age with such style and elegance? Interestingly enough, their secret to graceful ageing does not involve Botox, eye lifts or ...

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Style icons take ownership of their image

The Secret of a Style Icon

These days, the meaning of style has become somewhat cloudy. From the high street fashion stores dominating the industry to the magazines that heap praise on the trendiness of the Kardashians and the Hadids, all too often style is being integrated with what’s hot right now. Quite often the obscure trend cycles are supported by a selection of ‘It’ girls, however, they’ll never hold a candle to the ongoing style direction of the ...

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