When you dress in styles and accessories that reflect your personality, we notice you first, then your clothes

Developing Your Style Personality

The time has come for the inner you to come out and tell us how you want the world to view you. Your personality dictates your style, which is your own interpretation of fashion. If you ignore your personality and purchase pieces that are influenced by fashion magazines or what suits a friend, you will wind up with a wardrobe of jumbled styles. Not only will this severely limit your flexibility in ...

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Personal Trademarking empowers you with the ability to stand out from the crowd

A Work in Progress

Every day, we step out into the world with the intention of creating a better life for ourselves and making a contribution. How each one of us does this is truly unique. Oh my gosh, how much easier would it be if we only had to follow in someone else’s footsteps, similar to a connect the dots instruction manual and presto, the perfect life would be laid out in front of us? I ...

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Personal Trademarking is how we market ourselves to others

Owning your Uniqueness

In every environment, from the workplace to the web, people make choices that affect their personal trademark, whether it is who to work with and for that matter who to avoid, who to follow, who to 'friend', or what special message to share in 140 characters. You have the ability to create your own sense of individuality, trust and confidence. How you manage your personal trademark in any of these mediums will ...

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Just be yourself is a very simple phrase for a somewhat challenging task.

Are You a Follower?

'Just be yourself' is a very simple phrase for a somewhat challenging task. All too often we spend much of our lives being what we thought we needed to be for a range of reasons.  By the end of the day, we don’t truly know who we really are. Whether it’s believing something because we were raised in such a way, delivering the perfect response to acquire the job that we so ...

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Always think about what makes you different when trying to cultivate a signature style

What Makes You Different?

With every decision you make and every path you choose to travel in life, you are revealing your style, your preferences, your priorities and the way in which you feel you can live your best life. In other words, all of these components represent an element of your trademark values. As always, actions speak louder than words and that is most definitely something to think about when trying to cultivate a signature ...

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French chic style to ageing gracefully

The French Style of Ageing Gracefully

It’s no secret that the world has always been obsessed with the way French women live their lives.  They have a very special trademark that is pretty hard to beat.  Let's face it, they are renowned the world over for their signature ‘je ne sais quoi’. So, why do French women appear to age with such style and elegance? Interestingly enough, their secret to graceful ageing does not involve Botox, eye lifts or ...

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Style icons take ownership of their image

The Secret of a Style Icon

These days, the meaning of style has become somewhat cloudy. From the high street fashion stores dominating the industry to the magazines that heap praise on the trendiness of the Kardashians and the Hadids, all too often style is being integrated with what’s hot right now. Quite often the obscure trend cycles are supported by a selection of ‘It’ girls, however, they’ll never hold a candle to the ongoing style direction of the ...

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Effortlessly chic and timeless

The Key to Timeless Style

Christian Dior, the legendary fashion designer once said, “no elegant woman follows fashion slavishly.” Oh, how I wish every woman would remember that statement! Amongst other things, you have to consider your age, your body type, your lifestyle and personality. Just because it looks totally fabulous on a model or in a magazine, it doesn’t necessarily translate to the ensemble creating the same wow factor on you. Just because everyone is wearing it, doesn’t ...

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Bold and expressive signature style

What is a Signature Style?

There are seemingly endless lists of both men and women that come to mind when the term ‘signature style’ becomes part of a conversational mix. Carrie Bradshaw’s signature silk flower brooch. Lauren Hutton confidently owning her perfectly, imperfect smile. Cindy Crawford’s unmistakable beauty mark. Julia Roberts’ infectious laugh. Anna Wintour’s inconspicuous bob and absolutely everything about Audrey Hepburn. So, how do you recognise a signature style? It could be an idea, a look, an ...

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Parisian Chic. Daily beauty rituals are a must.

Parisian Chic

For the past century, the western world has been fascinated by the allure and the unique style expression of Parisians. French women are famous for their trademark effortless chic. Their mantra is quite simple ‘it’s about pleasure and enjoying life by feeling good about yourself.’ French beauty is an attitude – an allure. Quite simply, it’s in their culture. Parisians are receptive and attentive towards beauty rituals; however, they know not to become distracted by ...

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