Just look around you.

Think about the trainers you wear – one look at the unique ‘swoosh’ on the side communicates who’s got you trademarked.

Again, the distinctive three stripes down the side of the t-shirt right through to the handbag you’re carrying with the interlocking G’s speaks volumes!

If you’re interested in what it takes to stand out and shine in 2019, then it’s time for you to take a lesson from the big guns.

Regardless of age, position or the business you happen to be in, you need to understand the importance of creating a Trademark. You are the CEO of your own company, You Pty Ltd.

To be successful in business today, your most important job is to be the head marketer for the trademark called ‘You’.

The good news, and it is largely good news is that everyone has a chance to stand out. Everyone has a chance to learn, improve and build up their skill set.

Everyone has a chance to be a trademark worthy of mention.

So, what makes you different?

Starting right now, as of this moment you’re going to think of yourself differently. You’re not an employee of BHP Billiton, you’re not a staff member at Myer, you’re not a worker at Golden Circle nor are you a human resource at Hilton Hotels.

You don’t belong to any company for life and your chief affiliation isn’t to any particular function. You’re not defined by your job title and you’re certainly not confined by your job description.

Starting today ‘You’ are a Trademark!

You’re every bit as much a trademark as Nike, Coca-Cola or Apple.

Now is the time for you to start thinking like your own favourite brand manager and ask yourself the same question the marketing managers at Nike, Coke or Apple ask themselves:

What is it that makes me different?